| How can I determine what content to include in my website? |
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Deciding what you want to achieve for your business through your website and determining who will visit your website and what their goals will be when they arrive will enable us to build the best product possible – an appropriate, well-organized, useful and strategic tool to represent you! ATU takes a genuine interest in learning as much as possible about your business and about your own Client base. One of the best ways to get ideas for your website is to look at competitor business websites or at companies who may offer the kinds of services or products that you plan to offer. This will provide you with website ideas and help you begin to shape a set of business website objectives specific to your business. Website navigation will allow visitors to negotiate their way around your website. ATU prides itself in designing and building navigation systems that are easily understood and user-friendly. Creating a well-planned website navigation will allow your visitors to easily find specific company information. Pages can include: Home. Your Home Page will be your most important business webpage as it will provide the visitor a first view of you and your company. About. Information about your company, its objectives, its goals, and its history. Information about its executives or key staff . Our staff. Information about your company staff. Staff photos, resumes and/or biographies. Biographies and/or resumes as linked pages or as downloadable attachments. Email links Our services. Services offered by your company. Our clients. Your Clients and the services you have provided them. Links to your Clients’ own websites. Photos and/or descriptions of past projects. Testimonials. Words from your clients about your services and/or products. Calendar. Key company events or ‘dates’ that your visitors will want to know about. Get involved! Ways that visitors might participate or contribute in your company mission or endeavor. Link exchange. Links to Internet sites that you feel might be helpful and/or of interest to visitors to your website. As an exchange, we’ll ask those linked-to sites to include a link to you (on their website). Site-map. A map of your website that will, on one page, display a hierarchical list of everything on your website with a direct link to each. Photo gallery. A photo gallery of your goods or services can be a powerful tool in selling you and your company. Forms processing. An ‘application’ or ‘form’ that facilitates collecting information from your Clients or from visitors to your website. This information can then be saved in a file or database which is then available in a report form or available via online data inquiry. Goods for purchase and/or donations requested. E-commerce tools and services that provide safe, secure and easy use of storefronts, shopping carts and/or E-Payment services. Contact us. Company-specific information like phone numbers, addresses, driving directions or links to map services and email links Across the Universe can help you plan an initial set of pages for your website. It is also good to know that because your website will be developed using web standards tools, it will easily acccomdate modification and enhancement down the road. |